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BEGIN:VEVENT
DTSTAMP:20260430T111810
VTIMEZONE:America/Chicago
DTSTART:20261212T190000Z
DTEND:20261212T210000Z
UID:499804
SUMMARY:Rethinking Your Customers to Maximize Profitability: Identifying the Right Clients
LOCATION:Webinar
DESCRIPTION:Rethinking Your Customers to Maximize Profitability: Identifying the Right Clients\n\n12/12/26 01:00 PM CST\n - 12/12/26 03:00 PM CST\Description:\nSome customers are unprofitable from an economic or time perspective – but many organizations do not differentiate or know the difference. When an organization has a unique, well-differentiated service or product, understanding value from the customer’s perspective becomes a crucial factor in profitable pricing. We must take the time to fully understand what our customers value - from the customer’s point of view. What is value? Why do brand, value, and customer focus matter? Developing a deep understanding of our customers is vital. Our most important customer might be someone we have not yet recognized. Understanding both external clients and internal stakeholders - including the evolving role of the finance department, is critical to long-term success. Using humorous video clips, memes, and vetted research, your understanding of customer bases will improve.
 Speakers:Bob Mims, CPA\Location:\nWebinar\n\n,
X-ALT-DESC;FMTTYPE=text/html:Rethinking Your Customers to Maximize Profitability: Identifying the Right Clients<br /><br />12/12/26 01:00 PM CST - 12/12/26 03:00 PM CST<br />Description:<br /><p>Some customers are unprofitable from an economic or time perspective &ndash; but many organizations do not differentiate or know the difference. When an organization has a unique, well-differentiated&nbsp;service or product, understanding value from the customer&rsquo;s perspective becomes a crucial factor in profitable pricing. We must take the time to fully understand what our customers value - from the customer&rsquo;s point of view. What is value? Why do brand, value, and customer focus matter? Developing a deep understanding of our customers is vital. Our most important customer might be someone we have not yet recognized. Understanding both external clients and internal stakeholders - including the evolving role of the finance department, is critical to long-term success. Using humorous video clips, memes, and vetted research, your understanding of customer bases will improve.</p>
<br><b>Speakers:</b><br>Bob Mims, CPA<br><br />Location:<br />Webinar<br /><br />,  
PRIORITY:3
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