11:00 AM - 7:00 PM Central
Strategic CFO is a four-part series that answers the “why” and “direction” our companies take and our role in thinking about this big picture to infuse into our everyday lives.
Strategic CFO – Strategic Financial Communications
Financial professionals are expected to do more than report numbers-they must explain them in ways others understand and trust. This session focuses on improving financial communication by addressing financial literacy gaps, simplifying complex accounting concepts, and building compelling narratives around data. Participants will learn how to use stories, visuals, and language effectively to communicate strategy, performance, and risk. Through examples and interactive discussion, this session helps CPAs and CFOs become clearer, more confident communicators in both live and virtual environments. Also, some video clips will be used to add to the learning materials and research. Don't worry, they are pretty entertaining.
Strategic CFO – Strategic Cash Management
Cash is the lifeblood of every organization, yet many leaders struggle to explain, manage, and plan for it effectively. This session focuses on strategic cash management, capital structure decisions, and financing options available to organizations at different stages of growth. Participants will explore how CFOs balance today's cash needs with long-term strategy, evaluate debt and equity decisions, and communicate cash flow concepts to non-financial stakeholders. The session emphasizes practical frameworks, real-world examples, and modeling approaches that support better cash decisions. A few negotiation videos will be displayed to bring humor and effectiveness to the key points.
Strategic CFO – Strategic Risk Management
Risk management is no longer a compliance exercise-it is a core strategic responsibility of today's CFO and CPA. This session demystifies Enterprise Risk Management (ERM) by walking through the COSO framework in clear, practical terms. Participants will learn how risk integrates with strategy and performance, how organizations identify and assess risk, and how leaders respond to uncertainty in a disciplined way. Using examples, polling, and case discussions, this session equips financial professionals to communicate risk effectively and help organizations protect and create value. Some funny video clips will be used to focus on the learning material.
Strategic CFO – Developing Strategy and the Why
Effective CFOs and CPAs play a critical role in shaping and executing organizational strategy. This session focuses on how strategy is developed, why many strategic plans fail, and how finance leaders can help organizations create focus in an increasingly complex and fast-changing environment. Participants will explore competitive advantage, the use of financial and non-financial metrics, and the importance of aligning strategy with mission, culture, and resources. Through discussion and real-world case examples, attendees will gain practical tools to evaluate, measure, and support successful strategies across for-profit and nonprofit organizations. Use of some video reels will add levity to some of the key points.
Speakers:
Bob Mims, CPA
| 3/25/2027 |    |
